Monday, 24 June 2013
Client Centred Quality
There is a lot of predicted change in the world of driving instruction, it is making the news in the trade magazines and has generated a lot of surveys through different medias, for those who are involved in training outside of the green badge system, classroom presentations and fleet presentations the proposed changes are likely to make a difference there too. Fleet clients are much more aware of their business needs and actively seek value for money and quality assurance. So how can quality be assured by a provider who is a sole trader?
The plans behind the streamlining of Government services, the introduction of changes to legislation which will see the phasing out of the pink badge completely as it does not fit in with quality control and will be difficult to monitor under new guidelines, will see more regular checks across the board in all departments not just driver training. Drink drive rehabilitation courses, instructor training courses, new driver training courses will all be subject to spot checks. So will the spot light shine on the on road courses delivered by trainers, well it is believed, or may be sought, for CPC to come under deeper scrutiny, this will be achieved with the help of independent testing.
Then we come to driving instruction, the standards check, are you up to standard or does your service fall below par. Data collected from a recent survey found the majority of ADI's against radical change, with just 22% saying they thought that learning to drive needed a shake up. if that is the case then how will the 85th percentile be reached. Well the easy way around that is for it to be 85% of those who respond to surveys or consultations, from past experience those who respond are clearly the associations representing members although not necessarily the majority view, and those who are really interested in the future of their career, voting apathy has spread across all sectors, even voting within the private sector for board members has fallen to an all time low.
Can the instructor be heard, it is possible it really is if you want it, would you like your career to be the same one it was when you qualified, would you like your career to have prospects and be a respected profession, or do you want to just have a say about how you would like change for everyone else. A PDI survey, again difficult to encourage participation across the UK, muted that ADI's want harder qualifying exams for new entrants when they should be concentrating their efforts elsewhere. The longer someone is qualified the easier it is to see flaws in an entrance procedure, however that applies to everything, experience is key, or is it?
The favourite subject at the moment is client centred learning, and I have come across a few blogs relating to this, I was amazed to find that not one had grasped the concept. Clients do not want more or different questions, our phone is ringing more frequently with pupils complaining that they need a new instructor as their old one keeps asking at the beginning of each lesson, what do you want to do today. That most definitely is not client centred, as the instructor has a responsibility and they are being paid to fulfil a role, the clients expectations, client centred.
A life coach would never sit in front of a client and say what do you want to do today, does your dentist say what would you like me to do, the expert guides and encourages and waits for feedback. Then the client makes a choice, client centred. Trust has to come about in a learning environment, between both parties, which is where a formal agreement is essential, signed by both parties. A client does not lose trust in their tutor a client is led like a child learning to walk and then let go to make their own footsteps. When they stumble there is someone there to reach out and stop the fall, and when those hands are no longer needed the client begins a path of their own. Client centred equals client responsibility.
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