Well the consumer has spoken, surely. After all isn't Tesco essentially a shop that supplies goods that people want to buy, or is it now Big Brother, deciding what we should and shouldn't eat, of course there could be rather different reasons for their latest attempt at free advertising.
Controversy has surrounded Tesco since the beginning of 2015, when a pre-tax loss of £6.38 bn was recorded, which is not the headlines one would want. So now they have marched on with banning products to save our children's teeth? Stop childhood obesity? Seriously? If only I had realised it was that easy when I studied nutrition.
There are of course more simple explanations. Cartons provide less profit.
Hitting the headlines, however misguided the effort is, you seriously wouldn't want to be in charge of media relations right now, is important for someone suffering the blow of the massive cut in share value.
Tesco Extra stores thrive on the confectionery market, so plenty of sugar there. With confectionery in abundance. So really what can this type of media headlining do for the company? Get support from anti-sugar campaigners, or encourage the public in by stopping the supply of a brand that everyone in the UK has known for all of their lives.
My understanding of a store is it stocks items you want to buy, otherwise what is the point.
Of course there are two risks with this announcement, after all they could have just stopped selling them and said nothing. Ribena sales will rise, Tesco profits will stumble further than before as we all head off to Sainsbury's and Asda who are selling the items we want to buy.
Net Mum's are talking about babies having Ribena, well in the 1980's our children had - shock horror - Baby Ribena, Rosehip syrup and a teaspoon of sugar in their formula. How did they survive, this is of course the gym bunny generation right now. They also have better teeth.
We need sugar in our diet.
We need moderation too.
Tesco will not save the world by dictating to us.
Sedentary animals live longer, that's a worry for the powers that be if we continue to graze our way through the food cupboards.
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