The bridge has widened between the driving instructor fraternity and the testing agency. Although the top four national associations have banded together to provide a voice, and this can only be commendable it still isn't reflective of the general vision that is debated in various groups who do not belong to an association of any type.
A recent survey identified that the driver trainers who took part, want to see the industry as a whole respected more by members of the public, with 60% blaming the Government for this view, 30% believe that cut price lessons are promoting poor public image, 5% believe that instructors are respected and 5% don't know.
In 2007, the then DSA announced at their Nottingham conference that as testing changed and driving instructor standards rose, the public would appreciate the professionalism and that the DSA would encourage and promote raised awareness of the crucial role ADIs hold in the future of road safety, so why did this not happen? As soon as purse strings tightened and the DSA road shows stopped any help to raise profiles disappeared, the proposed changes to the check test finally happened seven years later but where is the encouragement and support for the instructor, regardless of their role in driver training, be it teaching a novice, training a company car drive, supporting emergency services to name a few. The stand alone statement that ADIs are doing a great job just isn't enough. Although the majority are self-employed people the testing agency has great input to structure, with the test being an ultimate goal rather than a stepping stone. Road safety figures so far in 2014 have bucked the previous trend of declining fatality figures, so tapping the instructor to perform better (standards check) and the modernisation of the driving test (questionable) has not had the effect anticipated, this confirms the view that attitude hasn't changed nor have inroads.
The economy has lifted, this is evident from generally raised trading levels for internet businesses despite the loss of six high street stores every week, as people turn to on line shopping they can spend without leaving the house and some are happy to pay a premium for this as it does not compare to the cost of fuel and parking expenses.
Many driving instructors are reporting an upturn in business too, as the financial outlook shows improvement, also reflected in the drink drive fatality figures then accident rates are likely to rise, can driver behaviour change, definitely, will it, not without some serious Government input and with Department for Transport PLC round the corner, who is going to lead the way where the general public listen.
A recent meeting that I chaired discussed public information films and how this really does make a difference to knowledge, because a good advert will stick in peoples minds, this meeting was attended by over sixty full licence holders, a mix of ages and experience.
Can the profile of the ADI be bought into the 21st century? Can the Government finally fulfil their promise? Or is it just on the shelf gathering dust until figures stay on an uphill trend and the EURSC step in and demand targets. Oh no of course we want to leave the EU don't we, despite the fact that without their enforcement of the changes to safety features as a compulsory measure it wouldn't be happening. 112 in airbags from 2015, distance separators on LGV1 just to name two.
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